Privacy policy

Effective October 2, 2026

PeacefulPotty is a free website that plays brown and pink noise. This page explains what the site collects, why, and how to turn it off.

  • We use Google Analytics to understand how people use the site.
  • We use Google Ads to see whether our ads work, and Google may show our ads to people who have visited the site.
  • If you send a message through the contact form, we receive what you write so we can reply.
  • If you join our mailing list, we use your email address only to send the emails you asked for. You can unsubscribe at any time.
  • Nothing on this site uses your microphone or camera, and there are no accounts.
  • We don’t sell your personal information for money.
  • You can turn analytics and ads tracking off on this device at any time.

What we collect

Usage data, through Google Analytics

When you visit, Google Analytics records information such as:

Google Analytics works out approximate location from your IP address but doesn’t log or store IP addresses. We look at this data as totals and trends, not to identify individual people.

To tell visits apart, Google Analytics sets these cookies:

CookieWhat it doesHow long it lasts
_gaTells one visitor’s browser apart from anotherUp to 2 years
_ga_6MTT1ZYKHXKeeps track of the current visitUp to 2 years

We’ve turned off Google signals in Google Analytics, so analytics data isn’t linked to Google accounts.

Advertising data, through Google Ads

We advertise on Google. The Google Ads tag on this site records visits and actions, such as starting a sound or sending a message, so we can tell whether an ad led to a visit. Google may also use this to show our ads to people who have visited the site before (remarketing). Google Ads uses cookies such as _gcl_au on this site and its own cookies on Google domains.

Messages you send us

The contact form asks for your name, email address, a topic and your message. We use this only to read and reply to your message. Netlify, which handles the form, also records technical details with each submission, such as IP address and browser, to filter spam.

Mailing list

If you join our mailing list, we collect your email address, your first name if you give it, and a record of your consent: the date, the page you signed up on and the wording you agreed to. We use this only to send you updates, new sounds and product news from PeacefulPotty.

Every email includes an unsubscribe link. You can also ask us to remove you at any time through the contact form. We never sell your information or share it with other companies for their marketing.

Settings saved on your device

The site remembers your last sound, your volume and your analytics choice in your browser’s local storage. These stay on your device and aren’t sent to us.

What we don’t collect

Nothing on this site uses your microphone or camera. There are no accounts and no payments.

How we use it

We don’t sell your personal information for money. Some state privacy laws treat ad measurement and remarketing as “sharing” personal information or “targeted advertising.” You can opt out of both with the switch below, and we honor Global Privacy Control.

Services we use

Netlify also receives mailing list signups. We may use an email service to send our emails; it processes your address only on our behalf. These companies may process data in the United States and other countries.

Visitors in the EU, UK and Switzerland

If you visit from the European Economic Area, the United Kingdom or Switzerland, Google Analytics and Google Ads don’t set cookies and aren’t used for remarketing. They send only basic signals without cookies, which Google uses to estimate overall traffic and ad results.

We rely on our legitimate interest in understanding overall use of the site for that measurement, and on our legitimate interest in answering you when you send us a message. For the mailing list, we rely on your consent, which you can withdraw at any time by unsubscribing.

Your choices

Analytics and ads tracking on this device

On.

How long we keep it

Google Analytics keeps detailed event data for the retention period set in our account, which is at most 14 months. Summary reports may be kept longer. Google keeps advertising data under its own policies. Contact messages are kept only as long as we need them to reply and follow up, and we delete them sooner if you ask. Mailing list details are kept until you unsubscribe or ask us to delete them; we keep a minimal record of the unsubscribe so we don’t email you again.

Your rights

Depending on where you live, including California and the EU or UK, you may have the right to ask what personal information we hold about you, to correct or delete it, and to opt out of certain uses. To make a request, contact us. We may need to confirm the request is yours before acting on it, and we won’t treat you differently for making one. You can also complain to your local data protection authority.

Children

This site isn’t directed to children under 13, and we don’t knowingly collect personal information from them. If you think a child has sent us personal information, contact us and we’ll delete it.

Security

The site is served only over HTTPS. No way of sending or storing data is completely secure, but we limit what we collect and who can see it.

Changes to this policy

If we change this policy, we’ll update this page and the effective date at the top.

Contact

Questions about privacy? Use the contact form and choose “A privacy request.”